Privacy Policy

Last Updated: April 2026

Overview

Avidity Health Care Solutions, Inc. ("Avidity," "Practice HI," "we," "our," or "us") values your privacy.

This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website,

use Practice HI, interact with our services, or otherwise communicate with us.

This Privacy Policy applies to information collected through our websites, subscription services, software platform,

customer communications, and related business operations.

Information We Collect

We may collect the following categories of information:

Contact Information: Name, email address, phone number, business name, and mailing address.
Account Information: Login credentials, account preferences, subscription status, billing details, and customer support records.
Business Information: Information you or your organization submit in connection with use of Practice HI, including operational, scheduling, workflow, intake, billing, and administrative data.
Usage Information: Information about how you use our website and platform, including IP address, browser type, device information, pages visited, clicks, referring URLs, and session activity.
Transaction Information: Subscription purchases, invoices, payment status, and billing history. Payment card information is generally processed directly by our payment processor and not stored by us.
Communications: Emails, support requests, contact form submissions, and other communications with us.
Cookies and Similar Technologies: Website analytics, login/session functionality, and other technologies used to improve the user experience and platform performance.

Healthcare and PHI Notice

Practice HI may be used by healthcare organizations and other covered or regulated entities.

Depending on how the platform is used, information entered into Practice HI may include protected health information ("PHI")

or other regulated healthcare-related information.

When Practice HI is used to process or store PHI on behalf of a covered entity or business associate,

we intend to handle such information in accordance with applicable law and contractual obligations,

including, where applicable, the Health Insurance Portability and Accountability Act of 1996 ("HIPAA")

and any applicable Business Associate Agreement ("BAA").

Important: Our public website is not intended for the submission of PHI through open contact forms

or general website inquiries unless specifically indicated otherwise.

How We Use Information

We may use information we collect to:

Provide, maintain, operate, and improve our website, software, and services
Create and manage user accounts and subscriptions
Process billing, invoices, and subscription-related transactions
Respond to inquiries, support requests, and service issues
Communicate with customers about accounts, renewals, product updates, security notices, and administrative matters
Monitor system performance, security, and fraud prevention
Analyze platform usage and improve user experience
Comply with legal, regulatory, contractual, and compliance obligations
Enforce our agreements, policies, and terms of service
Send marketing communications where permitted by law or where consent has been provided

Legal Bases for Processing

Where required by applicable law, we process personal information based on one or more of the following legal bases:

Your consent
Performance of a contract or steps taken at your request before entering into a contract
Compliance with legal obligations
Our legitimate business interests, including improving, securing, and operating our services

How We Share Information

We do not sell your personal information. We may share information in the following circumstances:

Service Providers: With trusted vendors and subprocessors that help us host, secure, maintain, support, analyze, and operate our services.
Payment Processing: With payment processors and billing providers for subscription and transaction processing.
Cloud and Infrastructure Providers: With providers that support secure hosting, storage, backups, authentication, communications, and performance monitoring.
Professional Advisors: With attorneys, accountants, auditors, insurers, and similar advisors where reasonably necessary.
Legal and Compliance Purposes: Where required to comply with law, court order, legal process, regulatory request, or to protect rights, safety, and security.
Business Transfers: In connection with a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction.
At Your Direction: When you request or authorize us to share information with a third party.

Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect information against

unauthorized access, use, disclosure, alteration, or destruction.

These measures may include encryption in transit, access controls, authentication safeguards, secure hosting practices,

logging and monitoring, and internal administrative controls where appropriate.

However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee

absolute security.

Data Retention

We retain information for as long as reasonably necessary to provide our services, fulfill contractual obligations,

maintain business and financial records, resolve disputes, enforce our agreements, comply with legal obligations,

and protect our legitimate business interests.

Retention periods may vary depending on the type of information, the nature of the customer relationship,

and applicable legal or regulatory requirements.

Cookies and Analytics

We may use cookies, pixels, local storage, analytics tools, and similar technologies to:

Keep users logged in and maintain session functionality
Understand how visitors and customers use our website and services
Measure website performance and improve usability
Support security, fraud detection, and troubleshooting

You may be able to control certain cookies through your browser settings. Disabling cookies may affect site or platform functionality.

Your Privacy Rights

Depending on your jurisdiction, you may have certain rights regarding your personal information, which may include the right to:

Access the personal information we hold about you
Request correction of inaccurate or incomplete information
Request deletion of certain information
Object to or restrict certain processing
Request portability of your personal information, where applicable
Withdraw consent where processing is based on consent
Opt out of marketing communications

We may need to verify your identity before fulfilling certain requests. Some rights may be limited by applicable law,

contractual obligations, or legitimate business and compliance requirements.

State and Regional Privacy Disclosures

Residents of certain states and jurisdictions may have additional privacy rights under applicable law,

including laws such as the California Consumer Privacy Act ("CCPA") as amended by the California Privacy Rights Act ("CPRA"),

and similar state privacy laws.

If you are entitled to such rights and wish to submit a request, please contact us using the information below.

Third-Party Services and Links

Our website or services may contain links to third-party websites, integrations, or services.

We are not responsible for the privacy practices, content, or security of third-party services not controlled by us.

We encourage you to review the privacy policies of any third-party services you access or connect to our platform.

Children's Privacy

Our website and services are intended for business and professional use and are not directed to children under 13.

We do not knowingly collect personal information directly from children under 13 through our public-facing services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last Updated" date above.

Your continued use of our website or services after changes become effective constitutes acceptance of the revised Privacy Policy,

to the extent permitted by law.

Contact

If you have questions, concerns, or privacy-related requests, please contact us at:

Avidity Health Care Solutions, Inc.

522 N. Central Avenue, Suite 189

Phoenix, Arizona 85001

Email: information@avidityhcs.com